EDITORIAL
A time for reflection
and anticipation
The end of the year is the time when all of us reflect and consider the events of the past
12 months, look forward with renewed energy to the New Year and imagine what it will bring.
Late last year, FISA embarked on a journey to
re-define its goals and values, analyse its event
structure, and generally re-think the way rowing
and its world governing body could do things in
the future. We are pleased that we can see some
of the positive outcomes of our strategic review
in our results of 2010.
resulted in over 126 hours of TV coverage and a
reach of close to 104 million. viewers for the World
Rowing Championships alone.
© FISA
First of all, we are proud and honoured to
welcome Samsung Electronics, the world’s leader
in innovative digital technologies, as the title
sponsor of the Rowing World Cup through to
2012. Samsung was a main sponsor of the 2010
World Rowing Championships in New Zealand.
Throughout the year, we solicited you several times
through surveys and were delighted to receive an
impressive number of responses. Thank you to all of
those who took the time to reply to our questionnaires. These surveys and questionnaires help us to
move forward in our mission to become more in line
with the expectations of all the rowers in the world.
touched all the people involved. All of this was
topped off with some spectacular racing in front
of a record 67,000 spectators which will make
the 2010 World Rowing Championships very
memorable.
Thanks to the efforts of our television partners
the European Broadcasting Union, Sky TV New
Zealand and Munich-based Quattro Media, the
television figures and overall exposure has increased
significantly over the 2010 rowing season. FISA
actively sought to widen the coverage of our sport
through personalised contacts with broadcasters
worldwide, and a more attractive broadcast content
offered to our rights-holding broadcasters. This
2010 has brought its set of challenges, successes,
and novelties. On the events side, the introduction
of the first Youth Olympic Games which took place
in Singapore in August was an innovative first for
the Olympic movement. This event was met with
great enthusiasm from the young athletes who
took part in it.
Look forward to the New Year, we are interested in
the new challenges ahead of us. After 900 of you
completed the brand survey to help us clearly
define our brand values, we are now working on
our new brand design, and will present this to you
before the start of the rowing season next year!
The 2010 World Rowing Championships in New
Zealand delivered on all its promises, and Lake
Karapiro was host to a very successful festival of
rowing, racing, friendship and hospitality which
World Rowing wishes all and every rower all the
best for the upcoming New Year and may 2011
bring you success in everything you embark on.
