This year, World Rowing is delighted to
welcome Samsung Electronics as presenting
Sponsor of the 2011 Samsung World Rowing
Cup series. Samsung is an established
leader in innovative digital
technologies that offer new and
exciting experiences for everyone,
and aspires to use the power of
sport to emotionally bond with
consumers around the world.
Samsung is not only the
presenting Sponsor of the World
Cup, but also FISA’s Official
Sponsor and Technology Partner.
In conjunction with this new
partnership as well as the overall
re-brand of World Rowing, the annual
Cup series has been renamed this year
to Samsung World Rowing Cup.